Listening To: No Tears - James Blunt
Wise Words: "We are all faces with a series of great opportunities brilliantly disguised as impossible situations." - Charles R. Swindoll
This week’s lecture looked at
commercial media. What I gathered from this lecture is that commercial media is
more focused on business and financial objectives, rather than presenting
factual accounts. It’s not surprising really, considering that commercial media
is driven by advertising, as opposed to networks such as the ABC which is
sponsored by the government people, and therefore does not need to appeal to
advertisers.
With all this in mind,
commercial media lacks quality and truth, and the corporations in this industry
are far more interested in a pay day than fulfilling their audiences. Rather
than existing solely to provide information to their audience, they are driven
by profit.
Commercial media also has a
habit of over dramatising certain events, which is particularly apparent in
television programs such as Today Tonight
and A Current Affair. This overdramatic
flair becomes particularly apparent when the clips and phrases are all mashed together
in a montage. We looked at the following one in our tutorial this week, which
showcases clips from commercial media channels in the United States.
Next week’s lecture is about
public media, so it will be interesting to compare the core values of each
media type,
Emily
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